Title:
Made You Look!
Grade Level(s): 7th Grade Advertising Unit for Language Arts/Social
Studies
Description:
This lesson will be done in conjunction
with a classroom unit on propaganda. It will include
analyzing various primary source advertisements and
making judgments about selling techniques. It will
expand upon the advertising theme by incorporating
prior knowledge and acquiring new knowledge of the
importance of inventions through the years.
Activity 1: Students will select a picture of their
choice to analyze. They will fill out a photographic
analysis form and a KWL chart.
Activity 2: They will gather in groups according
to the category of their picture, i.e. transportation,
clothing, personal products, services, military, etc.
They will justify the criteria for belonging to the
group.
Activity 3: On the back of their chosen picture will
be a colored dot. Students will regroup according
to the color. Using clues from the pictures, as well
as available resources in print and online, students
will determine a general timeframe. When finished,
students will place their pictures on a timeline.
The group will analyze the timeline to determine any
inconsistencies before the correct order is provided.
Activity 4: Students will match slogans to products.
Activity 5: Given a choice of quotations on the subject
of advertising, students will choose one, explain
it, and give an example.
Activity 6: Students will listen to commercials and
look at ads of various ages. They will fill out a
worksheet on same/difference.
Activity 7: Students will select a product to introduce
to the world, plan, write, practice, tape or videotape,
and present their final advertisement to the class.
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